E-cigarette Maker Juul Targets Teens with False Claims of Safety

E-cigarette Maker Juul Targets Teens with False Claims of Safety

The attorneys at Montgomery & Ponder, LLC are continuing to investigate cases of addiction among teenagers to the JUUL e-cigarette. When JUUL vaping devices came onto the market in 2015, they stated their mission was to improve the lives of a billion adult smokers. They claimed their mission was help those already smoking traditional cigarettes and tobacco products to quit smoking. JUUL currently holds over 50% of market share that could be worth $86.43 billion by 2025. However, JUUL acquired the majority of this share in the market not by converting adult smokers, but by creating a new generation of nicotine addicts. Within the first year of its release on the market, e-cigarette use among high schoolers increased 78% (from 11.7 to 20%). Citizen watchdog groups, regulators, and litigants have alleged that JUUL has downplayed the dangerous health effects of their product, made false claims, and intentionally targeted children with their flavored pods and marketing materials.

Medical professionals are extremely concerned by the levels of nicotine found in JUUL compared to other e-cigarettes. One JUUL pod contains 59 mg of nicotine, the equivalent of 20 cigarettes or an entire pack. As reported by the Washington Post, “doctors say teens consume e-cigarettes at far faster rates than they do traditional cigarettes, with some consuming a pod or more per day.” 50 to 60 mg of nicotine consumed at once is considered a dangerous dose in adults, and a child can be adversely affected by as little as one cigarette’s worth of nicotine. According to Medical News Today, “E-cigarettes and liquid nicotine are responsible for the majority of cases of nicotine poisoning.”

The Washington Post goes on the state that “[i]n 2018, more than 37% of 12th-graders reported vaping at least once in the past 12 months, according to findings released by the National Institute on Drug Abuse, even though many were too young to legally purchase the products.” Teens are particularly vulnerable to addiction due to their brains still developing, and they are much more likely to fall victim to addictive products like JUUL. Lawsuits are continuing to be filed against JUUL, Altria, and Phillip Morris related to JUUL addiction. In Tuscaloosa, AL, two teens are suing claiming they became addicted to e-cigarettes at ages 17 and 18, and now suffer “ingestion-related complications.”

Potential injuries from JUUL addiction:

Brain/Mental

  • Nicotine Addiction
  • Mental Health Problems
  • Depression
  • Anxiety
  • Panic Attacks
  • Mood Disorders
  • Attention Disorders

Immediate Physical

  • Nicotine Poisoning
  • Seizures
  • Strokes
  • Heart Attacks
  • Collapsed Lungs
  • Severe Pneumonia
  • Hypertentension
  • Vascular Damage
  • Birth Defects

Long Term

  • Cardiovascular Diseases
  • Lung Diseases
  • Cancer

If you or a loved one are under the age of 26 and have suffered from addiction to JUUL and were not previously a cigarette smoker, please contact the attorneys at Montgomery & Ponder, LLC at (205) 377-5004.

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